Simon Sinek is an entrepreneur, motivational speaker, author of multiple best selling books, and an unshakable optimist. Simon may best be known for popularizing the concept of “WHY” in his first TED Talk in 2009. It rose to become the third most watched on TED.com, with over 40 million views and subtitled in 47 languages. His insights came from studying the leaders who’ve had the greatest influence in the world. He discovered that they all think, act, and communicate in the exact same way. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired.